“Sonja is amazing to work with. We’ve been lucky to work with her on several digital projects for B2C and B2B clients, and she’s got the perfect balance of right brain creative and left brain strategy that enables her to bring super smart, strategic ideas to the table. She’s extremely thorough and her work is backed by research and thoughtful reasoning. I can’t recommend her highly enough.”
IDEOCLICk: Ecommerce EXPERTS
Client: Ideoclick, via creative agency Merrygood / Ideoclick.com
Focus: Ecommerce growth, Amazon and beyond
Project: Ideoclick transformed ecommerce performance for its clients. Wrote SEO-based website pages based on in-house SME interviews to support new company direction, services and tech products. Additional tasks included blog writing and editing, client survey development, sales decks, partner one-pagers, banner ads, video scripts, and pop-up headlines/offers. (Company bought by CommerceIQ in October 2022.)
Waterloo GreenwaY: NONPROFIT PARK SYSTEM
Client: Waterloo Greenway, via creative agency Merrygood
Focus: A new urban park system in Austin, TX
Project: Waterloo Greenway is an epic green dream unifying 35 acres of revitalized natural and cultural destinations in downtown Austin. The Conservancy in charge wanted a “poetic” website. Created easy-to-explore, on-brand website content that immerses visitors in the authentic experiences the park offers today — and creates a steady stream of support for the ones to come. Worked closely with design team on wireframe and user experience.
Visit waterloogreenway.org. (Original core text examples below. Some non-core text altered by Waterloo staff since initial site published.)
MerrygooD: Creative AGENCY
Client: Merrygood
Focus: Full-service creative agency
Project: Merrygood wanted to create fresh content that better showcased its capabilities, client results and stellar work. Worked closely with leadership to create all-new content, including 13 high-impact case studies.
GTO RESORTS: Luxury HotelS, ITALY
Client: GTO Group, via creative agency KymWorks
Topic: Luxury hotels/resorts, Sorrento Coast, Italy
Project: Struggling at the height of the COVID pandemic, GTO divided certain properties into smaller units and modified service offerings. KymWorks asked me to write SEO-optimized, temporary website pages for new and existing hotels and resorts in the GTO Group family that reflected those changes.
Pages include:
BWD: SPorts & Entertainment insurance
Client: BWD / www.bwdgroup.com
Focus: Leading insurance broker representing the NHL, NBA, MLB, NCAA and more
Project: BWD needed brand new website copy for their newly designed site. I distilled extremely complex insurance topics and services into clear, concise content — with the next level of sophistication and organization that their high-profile clients demand.
DignifI: CAR REPAIR FINANCING
Client: Dignifi via creative agency Merrygood
Focus: Car repair loans
Project: U.S. Confidential Financial Solutions rebranded as DigniFi. Created a website content strategy and from-scratch content that reflected the new brand voice and supported two different audiences: individuals needing a loan and service centers. Worked closely with leadership, designers, and legal teams.
Open a PDF of the site. (Note: Company restructured; see original site text in PDF)
BIOFUSION MEDICAL: Medical Equipment
Client: Biofusion Medical
Focus: Medical equipment manufacturing
Project: Biofusion Medical, a new manufacturer of devices designed to eliminate pain associated with spinal disorders, needed a start-up website for its SI-Restore system. Interviewed the medical specialists behind this highly technical product to develop clear information about the company and its product.
Open a PDF of the site. (Note: Company purchased; see original text in PDF)