“I’ve had the pleasure of working with Sonja on some pretty significant projects, including a massive rebrand and an enterprise website redesign. In the same year. She was a key contributor in both of these efforts, on top of her regular job that includes managing the content team, writing, and handling both PR and social media. And just about anything else we could throw at her. If you are looking for that rare unicorn who can bounce from technical to conceptual without missing a beat, you’ve found her.
”
Imagine360: Heath Insurance
Client: Imagine360 (Full-time employer)
Focus: Self-funded health plan solutions with reference-based pricing
Project: Ad series for “The Self-Insurer” magazine, targeting self-funded employees.
NFP: Insurance & Finance
Client: NFP
Focus: P&C broker, benefits consultant, wealth manager, and retirement plan advisor
Project: NFP (formerly National Financial Partners) underwent a complete enterprise brand evolution in support of a new name and organizational restructuring. In partnership with company leaders, designers, developers, marketers, business lines, shared services, copywriters, editors, legal teams and creative agencies, I led messaging and content development. Also helped design new resources and processes that made it easy for 3,000+ global employees to safeguard brand voice consistency.
Campaign components included:
New NFP.com: Led content direction for a large website representing multiple business lines and serving multiple audiences. Website won a WebAward for Outstanding Website. Also led content for Canadian and UK versions of site. Request PDF of original site.
NFP Brand Guidelines: Wrote and edited content content-related components of the new visual and editorial brand guidelines. Read the introduction letter.
NFP Brand Central: Helped create the strategy and content for an internal website where employees can access brand resources, including the NFP Brand Guidelines, marketing library, NFP print center, PR guidelines and more.
NFP Brand Videos: Wrote a video that explained the brand choices and resources to employees (video available upon request). Also wrote video introducing NFP for the NFP.com home page.
Employee communication/events: Provided resources and regular updates on the new brand through multiple channels, including emails and employee brand engagement events.
Social media: Developed new social media approval process and wrote/edited posts for Facebook, LinkedIn and Instagram.
Rebrand of all existing materials: Managed strategy for reworking existing NFP content across business lines to meet new brand messaging requirements.
Ideoclick: Ecommerce
Client: Ideoclick, via creative agency Merrygood (Ideoclick bought by CommerceIQ in Oct. 2022.)
Focus: Ecommerce growth, Amazon and beyond
Project: Build clear, persuasive pitch decks that support sales campaigns. See one example.
FREESTORE FOODBANK: NONPROFIT
FREESTORE FOODBANK: Nonprofit
Client: Freestore Foodbank, via Charity Dynamics, a nonprofit digital strategy & tech agency
Focus: Nonprofit / Fundraising
Project: A series of conversion-focused emails promoting the Rubber Duck Regatta fundraiser. The event raised over $1million to fight hunger.
Waterloo Greenway: Nonprofit
Client: Ideoclick, via creative agency Merrygood
Focus: A new urban park system in Austin, TX
Project: Write 4 EOY email fundraising campaign emails, including titles and preview text, as well as accompanying social media posts. Client stated: “…we had a successful end-of-year fundraising campaign! Our development team was very happy with the social/email content. Thank you so much for your work on that project.”
Email 1: Give the Gift of Green
Email 2: Give Greenspace to Austin
Email 3: Give a Gift of Green to ALL Austinites
Email 4: 4 days left! Give the Gift of Green!
CONFERENCE MATERIALS
Client: Multiple
Focus: Conference materials
Projects: Work closely with companies to write and edit content for digital and print conference collateral, including agendas, mailers, emails, websites, pop-up banners, booth backdrops, and social media.