“Sonja’s ability to foster a collaborative environment and actively engage with team members and departments significantly contributes to the Marketing team’s success. She proactively determines the best strategies for enhancing messaging and materials, and her innovative mindset in improving processes highlight her outstanding performance and invaluable contributions ”
“When I need a fresh, engaging take on content that I want to perform and engage, Sonja is my go-to resource. She’s extremely sensitive to the needs of the audience and treats our content with respect. Whenever I give her a project, I know that I’ll get copy that is meaningful, effective, and high performing, and I’ll get it on time.
”
AMERICAN SOCIETY OF CLINICAL ONCOLOGY
Client: Cancer.Net, ASCO’s award-winning patient information website
Focus: Oncology / Health Care
Project: I partnered with Cancer.Net for over a decade to research, write, and update blogs, articles, cancer guides and fact sheets that empowered patients and families to make informed health care decisions. I translated complex medical issues into easily understandable information. All content was reviewed by the Cancer.Net editorial board comprised of 200+ medical professionals. (Cancer.Net was absorbed by American Cancer Society (ACS) in June 2024. Many of the Cancer.Net articles were kept as is or updated/expanded on the ACS site. However, to preserve the integrity of my writing samples, links are provided to the original Cancer.Net PDFs.)
BLOGS
Cancer Risk for U.S. Veterans and Resources for U.S. Veterans with Cancer
How to Donate Your Hair in 3 Simple Steps (Client stated that this post “is the Google featured snippet and drives more organic traffic than posts with paid promotion behind them.”)
What Are Tumor Markers for Cancer? 8 Things You Need to Know
ARticles
Managing Diabetes When You Have Cancer (For Managing Diabetes and Managing High Blood Pressure articles, client stated: “These articles are so great and everyone is very happy with how they came out. I wanted to pass along that praise to you! Thank you for your hard work on these!”
Managing High Blood Pressure and Heart Disease When You Have Cancer
Brochures and Cancer guides
Managing Cancer-Related Pain: 32-page downloadable PDF (Won an Award of Excellence from the 2018 Apex Awards for Publication Excellence in the Health and Medical Publications category, and an Award of Distinction from the 24th Annual Communicator Awards in the Brochures - General Non-Profit category.)
Neuroendocrine Tumors: 23-page downloadable guide. (Client stated that “you’ve done an excellent job on this content, and because of your hard work, Cancer.Net is becoming a content leader in a rapidly-changing field of study.”)
Desmoid Tumor: 27-page downloadable guide
Pheochromocytoma and Paraganglioma: 26-page downloadable guide
Fact sheets
Merrygood: Creative Agency
Client: Merrygood
Focus: Creative agency
Project: A series of concise, anything-but-boring case studies highlighting Merrygood’s client success stories. Developed through interviews with the agency.
Topdown: CCM software
Client: Topdown
Focus: Customer communications management software
Project: A series of ghost-written blogs promoting the company's customer communications management systems. Developed with SME interviews.
Top 10 Customer Communications...
How Two Companies Multiplied Savings...
Save (Hundreds of Thousands) of Dollars...
The Incredible Way Add-Ins Can...
Three Reasons Business, Not IT, Should...
Six Ways Automating DOCCM Makes...
more Articles, blogs, Pitch decks
Client: Ideoclick
Focus: Ecommerce performance, Amazon and Beyond
Blog: Interview SME and ghostwrite “6 Amazon Compliance Challenges Vendors Can Easily Win” in support of new tech product release.
Client: Carrying To Term /Nonprofit
Focus: Provides non-directive information on pregnancy continuation for prenatal diagnoses of life-limiting conditions.
Article: Research and write Understanding Neonatal Donation for Research, following strict messaging and voice requirements.