“We have worked on a variety of projects together that span multiple and diverse industries. I am consistently amazed at Sonja’s ability to generate and shape words into beautiful messaging. It’s not just her creative skills that impress me, however. Sonja is a joy to work with because she goes that extra mile to understand the subject matter fully and because of her enduring positive attitude. I can’t say enough good things!
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Carrying To Term: Nonprofit
Client: Carrying To Term (via creative agency Merrygood
Focus: Nonprofit dedicated to providing non-directive information on pregnancy continuation for prenatal diagnoses of life-limiting conditions.
Project: A new organization boiler plate that better reflected the organization’s mission and vision. Reviewed website and wrote new messaging that clarified positioning and services to all audiences served.
Original Boiler
Everyone copes with a prenatal diagnosis differently, and the decision to carry a pregnancy to term is a deeply personal one. While many resources and forms of support are available to women and families who choose to terminate, we found that not nearly as much information was accessible to those wanting to carry to term. Our goal is to help bridge this gap so you can feel fully informed.
New Boiler
Carrying To Term is dedicated to providing non-directive information on pregnancy continuation for prenatal diagnoses of life-limiting conditions. By broadening access to evidence-based resources and compassionate logistical and emotional support, we empower women and families to make fully informed choices as they navigate a deeply personal journey. We also work to equip health care providers with the knowledge and tools they need to clearly communicate carrying to term as an option to their patients, elevate the shared decision-making process, and implement a coordinated care strategy.
View boiler on Carrying To Term website
RevealiX: Medical Product
Client: Revealix
Focus: Smart thermal imaging technology + risk stratification solution to scale wound and amputation prevention initiatives across the care continuum.
Project: Partner with designer to develop a company name and logo that represented the mission and vision of a revolutionary new medical product startup.
ARAGONA: Wine
Client: Aragaona Wine, via Merrygood
Focus: Small, family-owned winery
Project: Create a wine name that honors all seven family members it represents (Sandra, Joe, Sarah, Emily, Matt, Cole, Charley) — a true creative challenge! Worked closely with designer to develop multiple name options and reasonings for the mood board presentation. Examples above.
4th Edition Design: CRAFT FurNiture
Client: 4th Edition Design
Focus: Product sales
Project: Work with a designer to create a name, logo, and company messaging/boiler for a direct-to-consumer furniture startup.
View branding guidelines and messaging
View one-page sales sheet