“With the fast pace of our business, slowing down long enough to develop a meaningful message is almost impossible. Sonja made it not only happen, but an enjoyable experience ... Time and again, Sonja demonstrated a caring attitude, a true desire to understand our needs and the skill to put all of our passion for an offering into words that our customers could embrace. I hope have the opportunity to work with her again!
”
IDEOCLICK: ECOMMERCE EXPERTS
Client: Ideoclick, via creative agency Merrygood
Focus: Ecommerce growth, Amazon and beyond
Project: Worked closely with design team to concept and write sales video for ecommerce compliance technology.
NFP: INSURANCE & FINANCE
Focus: P&C broker, benefits consultant, wealth manager, and retirement plan advisor
Video: “Moments”
Project: NFP underwent a complete enterprise brand evolution focused on “It’s personal” messaging. After the CEO rejected an off-brand video created by a large creative agency, I wrote this approved version for the home page of the new NFP website.
Focus: NFP HR outsourcing
Video: “HR Overload”
Project: NFP HR Services requested a script for a sales video already in design and with highly specific content parameters. Interviewed SME and drafted script.
Focus: Nationwide Spousal Protection Feature
Video: “SFP”
Project: An NFP office requested a script that explained Nationwide’s spousal protection feature to its consultants. Interviewed SME and drafted script that aligned with the designer’s whiteboard animation concept.
Focus: NFP Rebrand
Video: “Brand Reveal”
Project: NFP underwent a complete enterprise brand evolution focused on “It’s personal” messaging. Worked with design team to develop video that presented new brand concepts to more than 2,000 employees.